For Advanced Users:

The Page, Story, and Scholars@Duke Profile content types offer additional search engine optimization (SEO) features. These are available under the Meta Tags section toward the bottom of the edit screen.

Helpful SEO Tips

Keep your Page title to 65 characters or less and your Description to 160 characters or less. The number of characters includes spaces.

Search engines typically shorten Page titles and Descriptions that are longer than this in their search results.

Edit Meta Tags

1. Go to a Page or Story you've created or an imported Scholars@Duke Profile (found under Content > Scholars@Duke Profiles in the black admin bar).

2. Open the Meta Tags expand/collapse section on the right-hand side or bottom of the page.

Screenshot showing Meta Tags section on a page

3. You can edit the Page title and Description.

  • Page title: Currently, whatever you've entered as the Title for your Page is what is used for the Page title Meta Tag. You can edit the Meta Tag for this, especially if your page title is very long.
    • Delete the text, "[current-page:title]" or "[node:title]", and add your own title.
    • Keep your Page title to 65 characters or less (including spaces) since search engines will generally shorten titles longer than this in search results.
  • Description: The Description Meta Tag can be used by search engines to display in search results.
    • Delete the text, "[node:...]" text, and add your own description.
    • Keep your Description to 160 characters or less (including spaces) since search engines will generally shorten descriptions longer than this in search results.
Screenshot of Meta Tags fields, Page title and Description

4. Do not use the Abstract and Keywords fields since they are no longer used by most search engines.

5. Scholars@Duke Profiles have a number of additional fields you can use to help search engines differentiate between the content on your site and the content on scholars.duke.edu. This avoids SEO penalties for duplicate content and helps elevate your faculty's profiles in search results.

6. Be sure to Save any changes you make.

Meta Tags Overview from Google

Learn more about meta tags and how the description is used in search results.

Social Sharing Images

Meta Tags can also be used to indicate an image to display when your content is shared in social media.

  1. Meta Tags Open Graph Image field
    On the edit screen, open the Meta Tags expand/collapse section on the right-hand side or bottom of the page.
  2. Under the Open Graph heading, find the Image field.
  3. Enter the URL of the image that should represent the content, following the requirements outlined in the field's help text.

If a particular image is not specified in the Meta Tags, one of the following will display when the content is shared:

  1. Thumbnail image
  2. Hero image (image from Full Width or Image + Text hero version, or the first item from a Hero Carousel)
  3. Duke logo